What if everything you have been taught about Advertising was wrong?

What if Advertising was more than just "Paid Space" in a medium, but included a village of things that make it succeed? Things that modern books on Advertising barely mention.

What if for over 100 years, "Creatives" - Pretty Pictures with Slogans, Phrases, Jingles and pun - was tested and proven to NOT be Effective and Efficient at Selling goods at a profit? 

Do you let Ai Software Write and Create your Advertising? What if Ai Generated Advertising sold for your competitors instead of your own business? 

Free Online Marketing Courses are Expensive

Today, there are numerous things taught about Advertising-Salesmanship that are extremely flawed. Things that have been tested and proven to be inefficient and ineffective at selling products at a profit, are the things taught in courses, things that contribute to waste and "the High Cost of Doing Business."

When one follows all the "Tricks, Hacks and Gimmicks" taught in online free courses and/or by so-called "Online Marketing Experts" and implement into their advertising, they soon find out that those "free courses" are very expensive.

How are the free courses expensive? They are Expensive in not making sales, expensive in advertising losing money, expensive in the high cost of acquiring customers, expensive in the Cost of Doing Business being too high, forcing the you to stop advertising and/or close shut down business entirely. The reason the courses are "Free" is because they teach useless information.

Advertising Has Fundamentals, Principles, and Precepts

Like most professions and crafts -- take Engineering, Sports, and Music for example --, Advertising-selling has a set of fundamental, principles and precepts that have been tested and proven to be effective and efficient for over 100 years. Those who succeed follow them, those who do not ignore them.

Proven Advertising-Salesmanship Principles deal with human nature, not technology. Principles deal with influencing the people in mass, and getting them move towards your desired action.

Human nature has been the same since creation, therefore Proven Advertising-Salesmanship principles don't change. Fake Gurus however, teach as if advertising is based on the latest technology and algorithm, which changes like the wind.

Learn the profitable way to advertise from one of the Greatest Advertisers and Businessman of the early 1900's, Herbert N. Casson.

Considered one of the Great Advertising and Business men alongside Claude Hopkins, John Wanamaker, and Robert Ruxton, Herbert N. Casson specialized in helping thousands of businesses be more efficient and effective in their Advertising-Salesmanship, helping them achieve record net profits while eliminating waste and lowering costs. 

Casson was former Sales and Advertising Manager of Standard Oil Company and Joint Founder of the H. K. McCann Advertising Agency, now the McCann World Group Agency, one of the biggest Advertising Agencies in the world.

Casson used These 12 Principles on Advertising-Salesmanship to Help grow the McCann agency from $0  to $70 Million Per Year in it's 2nd Year in Business.

Today Only 9% of businesses reach $1 million per year in sales, yet Herbert N. Casson took his business to $70 Million in it's 2nd year of existence. (Adjusted for REAL Inflation, not Fake Inflation Calculators found in Search engines - Discussed in the eBook Forward)

In The 12 Principles of Advertising by Herbert N. Casson takes you through the steps of producing successful Advertising-Salesmanship, making it multiply sales at the greatest net profits. Originally a series of articles, this is the first time these articles have been published in book form and is exclusive only through Infinity Multiplied.

In this book Herbert N. Casson teaches you:

• What you must do before you start advertising. Not having your "House in Order" can kill your profits and make your advertising not perform up to the standard it should be
• How you can appeal to the 4 Master Motives of human nature that get your prospects not only to purchase your product, but also purchase at a profit
• 7 Ways to Double the Value of your Advertising
• Why leading your sales message with the Price is a sign of Amateur Salesmanship and why Giving Discounts is a lack of Salesmanship. Learn to sell at full value
• Why it is better to focus your Advertising-Salesmanship on the "Possibles" and not the "Impossibles" and the "Certainties". (Most Advertising books and courses today teach to target those who already have bought and those who will never buy your product)
• Why you must have a "Village" to make your Advertising-Salesmanship successful...Advertising encompass many things and must utilize them all to be successful
• How to make your Advertising-Salesmanship sell for you and you alone...because many advertise for their competitors unknowingly
• Why your Advertising must deal with people and not things

The above along with several other precepts will help you make your Advertising-Salesmanship pay.

Stop making the mistakes taught by Amateurs with all their gimmicks, tricks, opinions and unproven theories. Stop guessing at what works, guesswork in advertising is expensive.

Ineffective and inefficient Advertising is expensive. Spending money to get your own experience, while ignoring the experience of those who came before you is expensive.

Like Engineering, Advertising-Salesmanship that produces the Highest Net Profits at Lowest Possible Cost are based on tested precepts, principles, and fundamentals, that have proven themselves for over 100 years. These principles when worked in an Efficient manner produces the best profitable results.

Start making your Advertising-Salesmanship an investment, and not an expense. Make your Advertising-Salesmanship pay you $10, $20, $50 or more return NET PROFIT for every dollar spent.

Be among the first to get this Rare eBook, sold Exclusively through Infinity Multiplied today.  This $39 eBook will be sure to add a comma or two to your profits. Or you can keep following those expensive "Free Online Courses" and lose your money. The Choice is yours, choose wisely.

About Book:

Author - Herbert N. Casson

Pages - 131 eBook

Title - 12 Principles of Advertising (Originally Published as a series of Articles Titled "12 Tips on Advertising." Includes Bonus Chapters - Casson's Quotes and Casson's Advertising Axioms.

About book - These series of articles were never published in book form until now. They were first published in several publications beginning in the early 1920's to 1930.